Pricing, Confidence, and Building a Sustainable Business with Nancy Ganzekaufer

In this episode of The Solo Grind, I’m joined by my trusted business coach and mentor, Nancy Ganzekaufer. Nancy is a no-nonsense, powerhouse business coach specializing in guiding interior designers and service-based entrepreneurs to build profitable, sustainable businesses. Together, we dive into one of the most critical aspects of running a successful business: pricing.

Nancy shares her expert insights into why underpricing and undervaluing yourself can undermine your success. We explore the mindset shifts needed to confidently charge what you’re worth, the psychology behind pricing, and the importance of setting clear boundaries with clients. You’ll learn practical strategies for handling pricing objections, avoiding the pitfalls of over-explaining, and staying firm in your value.

We also discuss how body language, confidence, and preparation can transform your client interactions, helping you command respect and close sales with ease. Whether you’re struggling to price your services, attract ideal clients, or balance the demands of running a business, this episode is packed with actionable tips and empowering advice to help you take your business to the next level.

Nancy's Bio: 

Nancy Ganzekaufer is a sought-after Business and Life Coach, Body Language Trainer, Speaker, and Author. Named one of New York's top coaches, Nancy specializes in coaching interior designers with a focus on marketing and sales strategies, helping them maximize their profitability while identifying and serving their ideal clients with confidence.  

Through 1:1 coaching and her signature group coaching program, Profit Insiders Academy, Nancy guides her clients to develop the most straightforward path to higher profitability, visibility, and scalability through confident decision making, efficient systems development, and effective communication.

With her no-nonsense coaching style, Nancy has empowered thousands to know and charge their worth and position themselves in their market with authority and authenticity. She enjoys rolling up her sleeves and helping her interior design clients tackle the tough challenges in life and work, transforming them into happier, healthier, more focused professionals. 

• Pricing Tool for Interior Designers - https://nancyganzekaufer.com/the-key-pricing-tool/
• Group Coaching - https://nancyganzekaufer.com/profit-insiders-academy-quick-apply/
• 1:1 Coaching - https://nancyganzekaufer.com/business-strategy-session/
• Free Resources - https://nancyganzekaufer.com/free-resources-for-interior-designers/
• Interior Design Business Forum - https://www.facebook.com/groups/interiordesignbusinessforum

Follow Nancy on Social Media:

• Facebook: https://www.facebook.com/NancyGanzekaufer
• Instagram: https://www.instagram.com/nancyganzekaufer/
• LinkedIn: https://www.linkedin.com/in/nancyganzekaufer/
• YouTube: https://www.youtube.com/nancyganzekauferinteriordesignbusinesscoach?sub_confirmation=1
• Pinterest: https://www.pinterest.com/InteriorDesignBusinessCoach/

For detailed Show Notes and the transcript for this episode CLICK HERE!

If you would like to connect with me outside of this podcast here is where you’ll find me… 

Website — CaffeineCreative.io
Facebook — Teresa Schlup,The Caffeine Creative
Instagram — The Caffeine Creative
LinkedIn — Teresa Schlup
Email — theperfectblend@caffeinecreative.io 

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